The importance of good leaflet design in sometimes overlooked by businesses who wish to promote their products or services. A leaflet should immediately grab the attention of the reader and make them want to look on rather than make an airplane out of it and litter the streets!
Some tips for designing a leaflet
Never pack your leaflet with too many graphics, this will only serve to bombard the reader and they will not truly take on board is contained in the leaflet.
Use colours that not only promote your business best but that also promote each other on the page. If your company colours are red and yellow, it would not be advisable to have a red leaflet with yellow writing for example.
Don’t display an offer unless it is a genuine eye catcher, otherwise you will not only not get the custom but you could get negative press – remember a one person will tell one person of a good experience with your company, one person will tell ten people if they have a bad experience.
The principle of web design is not too dissimilar from any other form of design for the purpose of marketing. You have to get the right mix of all the variables that contribute to good modern design. Vivuki are experts when developing a physical marketing campaign for your business. We do not just print your leaflets and tell you to stand in a busy part of town, we come up with quirky ways to capture your audience even before they have seen the leaflet and letting Vivuki handle your marketing doesn’t have to be expensive either, in fact, we challenge anyone to find our services cheaper anywhere else!